The year that I was first elected to the Council, only 6,182 of Equity's 50,000+ members chose to vote. Thrilled as I was to win a seat, I was concerned by the lack of participation in the election, and the slow but steady decline in voter turnout that had occurred over the previous 10 years.
So, I created #10KforAEA, a campaign designed to encourage fellow Equity members to participate in the election, with the goal of increasing turnout to 10,000 votes. It was an outlandish and ambitious goal, but it made for a good hashtag, and dreaming big is a good thing. (It's a hallmark of the #FairWage culture.)
I made a Facebook page and a Twitter handle, created content, enlisted the help of fellow members, encouraged candidates to participate, and even created a non-partisan online space (the "#10KforAEA Forum") for members to engage with the candidates, hoping to spur conversation that would lead to voting.
By all accounts the campaign was a huge success, and a demonstration of the power of turning an idea into action. Take a look: